Introduction to Customer Segmentation in Python

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In this Guided Project, you will:
2 hours
Beginner
No download needed
Split-screen video
English
Desktop only

In this 2 hour long project, you will learn how to approach a customer purchase dataset, and how to explore the intricacies of such a dataset. You will learn the basic underlying ideas behind Principal Component Analysis, Kernel Principal Component Analysis, and K-Means Clustering. You will learn how to leverage these concepts, paired with industry knowledge and auxiliary modeling concepts to segment the customers of a certain store, and find similarities and differences between different clusters using unsupervised machine learning techniques. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Skills you will develop

  • Dimensionality Reduction

  • Market Segmentation

  • Machine Learning

  • clustering

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step

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