Digging Deeper into Audience Reports in Google Analytics


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In this Free Guided Project, you will:

Understand various parameters available for analyzing Audience reports

Understand the Active Users Report, the Lifetime Value Report, and the Cohort Analysis Report

Understand the Benchmarking Reports and the Users Flow Report

Showcase this hands-on experience in an interview

50 minutes
No download needed
Split-screen video
Desktop only

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


Familiarity with Google Analytics

Skills you will develop

  • Web Traffic

  • Google Analytics

  • Marketing

  • website performance

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Review parameters for analyzing reports.

  2. Review the Active Users report.

  3. Review the Lifetime Value report.

  4. Review the Cohort Analysis report.

  5. Review the Benchmarking report.

  6. Review the Users Flow report.

How Guided Projects work

Your workspace is a cloud desktop right in your browser, no download required

In a split-screen video, your instructor guides you step-by-step



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Frequently Asked Questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.