80 ratings
6,550 already enrolled
Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook
Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company
Showcase this hands-on experience in an interview
By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.
Basics of how to manage a Facebook page and how to deal with Facebook Business and posts.
Digital Marketing
Marketing
Advertising
Social Media
Social Network
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
How to create your Business Manager account and your Ad account
How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel
How to create Ad sets and set the proper audience, budget, schedule, and placements for them
How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set
How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface
Your workspace is a cloud desktop right in your browser, no download required
In a split-screen video, your instructor guides you step-by-step
by VJ
Dec 16, 2022I totally appreciated learning this guided course. Thanks for this Free program.
by BS
Jul 16, 2022This Course helped me a lot in understanding setting up fb ads campaign.
by HR
Nov 3, 2022Incredible tutorial and Elias will guide you step by step to master and create a Facebook Ad campaign
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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