- Storytelling and Brands
- Business Model
- Disruptive Innovation
- Design Thinking
- Digital transformation
- Business strategies
- Portfolio Selection
- Business Model Canvas
- Design And Product
- Business Model Selection
Business Innovation and Digital Disruption Specialization
Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.
What you will learn
Fundamentals of design thinking and its application for business development and innovation
How to formulate and express your strategy, and the impact of digital disruption on organizations
Fundamentals of marketing and how to reposition your brand
Understand the importance of design and the responsibilities of designers
Skills you will gain
About this Specialization
Applied Learning Project
Through this specialization, developed by Parsons School of Design and Universidad de Palermo, students master the fundamentals of design thinking and its application to business development and innovation.
The technical aspects of business modeling and strategy development are also covered. Students acquire the fundamentals of marketing and learn how to reposition their brand and new value proposition in the marketplace using their brand as a strategic asset.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 4 Courses in this Specialization
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