About this Specialization

学习者需要选择一个(由华为公司提供的)实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标: 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面: 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。 运营管理:针对新项目,构建一个生产以及(或者)服务计划。
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
Chinese (Simplified)
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
Chinese (Simplified)

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 5 Courses in this Specialization

Course1

Course 1

市场营销概论 (中文版)

4.8
stars
232 ratings
Course2

Course 2

财务会计概论(中文版)

4.9
stars
81 ratings
Course3

Course 3

运营管理概论(中文版)

4.7
stars
44 ratings
Course4

Course 4

企业金融概论(中文版)

4.6
stars
49 ratings

Offered by

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University of Pennsylvania

Industry Partners
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Frequently Asked Questions

More questions? Visit the Learner Help Center.