Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
This course is part of the Branding: The Creative Journey Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Logo
- Brand
- Brand Identity
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Introduction to branding: Segmentation.
DEFINING THE VALUE
BUILDING A BRAND HOUSE
BRAND MARKS AND VISUAL EXPRESSIONS
Reviews
- 5 stars78.93%
- 4 stars14.54%
- 3 stars4.59%
- 2 stars1.03%
- 1 star0.89%
TOP REVIEWS FROM BRAND IDENTITY AND STRATEGY
Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.
It was a great experience and I learned so much. The difficulty was just perfect and I hope to learn more from IE Business School.
Very interactive course. Loved it. Was able to relate to most of the brands given in the examples making it easy to understand.
I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.
About the Branding: The Creative Journey Specialization

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