Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
About this Course
IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
- 5 stars65.08%
- 4 stars21.14%
- 3 stars8.31%
- 2 stars3.08%
- 1 star2.37%
TOP REVIEWS FROM MARKETING: CUSTOMER NEEDS AND WANTS
Thank you professor.
Thank you IESE School.
Thank you Coursera.
Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!
About the Foundations of Management Specialization
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
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