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Learner Reviews & Feedback for Start the UX Design Process: Empathize, Define, and Ideate by Google

4.8
stars
14,544 ratings

About the Course

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio....

Top reviews

TB

Sep 29, 2021

This course is very good & massively designed for student's who are biginner in UX field. The lecturers are also self proffessional experienced UX designer. Is not is great for carrier!!! Pretty cool!

AC

May 10, 2021

Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!

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2551 - 2575 of 2,690 Reviews for Start the UX Design Process: Empathize, Define, and Ideate

By NIVETHA S .

Feb 18, 2024

No

By Stefano A

Dec 18, 2021

ok

By Ganesh T

Jan 7, 2022

x

By Hamza A

Aug 9, 2021

By omar s

Jul 5, 2021

By Connor W

Mar 30, 2022

While I think this course was built with good intentions and good ideas, there's a fundamental imbalance between the amount of time and energy students spend executing the exercises, which are primarily research based, and the results students have to show for those exercises. Week 5 felt like a lot of work especially, and ultimately also felt like wasted effort - there is a very insufficient amount of guidance in creating the audit chart, while simultaneously not nearly enough time is spent reviewing it. (For example, the exemplar project uses fictional companies and websites for its audit, but does not explain that beforehand, or at least did not do so in a way that was clear to me at the time. Not enough time is spent on comparing the features of real-world websites to learn what key features and pain points students should actually be looking out for when doing their audit. The concept is useful, but for it to be the end of the course feels really frustrating, and poorly executed on. Crazy eights was a fun, welcome break, but for our first actual hands-on exercise came way too late, and does not come alongside sufficient executable problem statements - I had to search for a problem statement generator of my own.

By Brandon M

May 1, 2022

While this was the least exciting portion of the course, it was very necessary. This was like a sequel to the introduction. You will not begin working on prototypes or even wireframing. You will not begin working on actual designs. It's just mostly more definitions and a lot of Google reminding you over and over again that everyone has bias. While this is true, it feels a little condescending and off-putting. Why aren't we told that some bias is healthy? Does Google understand that we all live different experiences that shape us into the individuals we are? I suppose so, but why doesn't Google recognize, or mention, that our differences are often times what makes our teams more diverse and inclusive? I don't know the answer to these questions, but it's not really much of a big deal. You got yourself here, so go ahead and trust yourself, no matter what anyone anywhere tells you, and just keep pushing forward till you finish.

By Donny

Jan 2, 2022

I enjoyed learning research concepts and after completing the course it felt rewarding however as a self-paced learner, you cannot guage how well you are doing since everything is peer reviewed. Your peers are not UX experts and most of the time by default I get full marks with no comments. I would give it higher stars if there was an expert who could evaluate your progress. The interview part was interesting however you are literally thrown into the deep end with having to interview people with no guide or full purpose. As a student it is nigh on impossible to incentivise random people who wants to do an interview with you apart from your friends or family. The course talks about inclusivity and different personality types yet there are people (who have raised in the discussion) that they have anxiety from doing these activities which the teacher has not taken into consideration.

By Ermis T - K

Apr 19, 2023

Solid knowledge of the first three steps of Design Thinking, especially of the first (empathize) and third (ideate) phases. However, I feel there is no guidance or actual feedback on what I am doing right or wrong with the assignments. Peer review is a great way to get feedback and thoughts from fellow co-students but I didn't get any feedback on most of my assignments. I also noticed that most of the assignments I reviewed had spelling mistakes and somewhat copied information from the reports presented right before each module. Also deadlines seem quite short for someone working full time or someone who has many other duties, for instance it took me a week to finish up the CoffeeHouse audit. Overall I am very satisfied with the knowledge, the course design and the assigments; I just feel I digest knowledge but apply it in the dark for the assignments.

By Parimal B

Jul 7, 2023

Excellent course. Takes you through the UX process at the best companies. The only issues that bothered me were this - 1. I couldn't get 100% just because I hadn't interviewed a disabled person for the personas. I simply couldn't find anyone who was disabled and fit the target audience and I did not want to make up something just for the sake of the assignment. 2. The material in the course goes out of its way to make everyone in the examples Gender fluid. I understand Google has to "represent" and be politically correct but I couldn't overlook how it was bending over backwards for this. Outside of US and Europe people still arent used to Gender neutral language and it put me off the course everytime. Though I have nothing against their beleifs but dont try to shove it in our throats.

By Nawara M

Jul 4, 2022

While the content is solid, I cannot give more than 3 starts for the very poor peer graded review process. The course is flooded with users that unless you actively campaign you will not obtain a fair review - worst of all, you have many people "trolling" just to get the certification. There really should be some kind of fact check system / or a way to bubble up issues that happen when you revieice a grade that fails you. At the end of the day the goal is to learn and embrace feedback, but if you give someone a less than passing with no feedback and no way to follow up, it leaves the student feeling confused, and questioning the integrity of the other students and their intentions on the site. I hope that this issue can be resolved in the future through an AI grading system instead.

By Kelly A C d S

May 4, 2023

The course helps a lot when it is about guiding the student through the activities or process of ux designing. But it still having some gaps in order to immerse the student in this new topic. Example why sometimes the reading activities repeats the same information given in the videos? Why the exercises change a lot from one project to another? It is better finishing one project like the coffee house first and only at the end start the students project so it could help them understand the all process and also could review and fixed the knowledge acquired.Some times it is very confusing. For example, about the competitive audit, should the audit focus in the business aspects in general or just about their app or website?

By T W

Jun 3, 2022

I am not sure who were my peers or if they could read. For the first assignment, I created two separate personas and my peers did not pass it. I am not sure why, but I re-read the instructions, used the templates, and ultimately redid the assignment. I included the two personas, added the pain points, summary, etc. in order to surpass the minimum assignment requirements and once again, a few no-higher-than-second-grade-education-having degenerates failed my project. Needless to say I was over the assignment, the class and moved to another platform to study UX. Coursera was very professional in handling the sitaution after I found their contact information and reported the situation.

By Tatiana N

Sep 30, 2022

In some parts I've would have liked a bit more guidance on how to find and balance competitors and their info for students who aren't US based as from the beginning of the course the examples are US based. Also, the estimated time of the final assignment is not realistic at all. Either that or I turned into a snail, but it didn't take me 1 hour, instead it took me closer to a couple of full time days and i had to reorganize all my schedule. Other than that, the course is great and the instructors awesome as usual!

By Jiadi W

Apr 14, 2023

I feel I learned less compared with the first foundation course.

I don't think it's necessary to have so many peer-review assignment. Some people don't even read your assignment then give a random score, which is really not fair.

The last assignment is too long. We're all human beings, you want to design digestable assignment to ensure engagement rate, small pieces of assignment, target on the most important things that you want learners to takeaway, is the best option.

By Inga “ R

Mar 24, 2022

Many peer assignments were hard to complete, because of misleading Google Template names. I saw many other students struggle together with me. We had to review and add notices to each other, so we can review according to provided point system, which was unfair in my opinion (week 4). I am now on the 7th course and can say - this one is the most complicated, worse organized, but still useful.

By Tim

Aug 1, 2021

Great course, but unfortunately all assignments are peer reviewed, so your hard work is not evaluated by qualified UX designers, instead others who are at varying degrees of competence. It's possible the person marking your work may not have a solid understanding of the requirements themselves, and mark you down because of their own lack of understanding. Other than that, great course.

By Jose Q

Aug 4, 2022

The competitive audit seemed to challenge a large majority of the learners in a way inconsistent with the difficulty level of the rest of the course.

Also, there was no practice activity for ideation for our own projects, so by the time we get to course three it expects us to have done ideation for our projects on our own.

By Dimitra A

Jul 15, 2021

This course although it helps by introducing some research concept it doesn't help understanding them. In order to complete the tasks it sets you to do, you have to pay for participants. It felt like robots were talking in the videos and human beings. I did not enjoy this course and I hope the next course will be better.

By J. H

Oct 25, 2023

This course was a bit long winded. Many of them seem to be. I wish you went straight into software and designing from scratch. I am a beginner in UX Design but not in Design. I wish there was something for the intermediate to advance Adobe users trying to learn terminology and just go right into building.

By Deric S

Jun 6, 2022

I thought this course was very good thanks!

However, I had a tough time with the competitive audits. It would be useful if there was information on how to find general information of competitor. And also go into more detail on what makes a good impression, interaction, visual design, and content.

By David S

Jan 13, 2022

Some of the writings contradicted the videos and overall the flow of information felt off. I did enjoy the topics presented but didn't feel I got a solid foundation of understanding of why the topics were important. Some insight just felt like it was missing. i did enjoy the videos though.

By Jeremy D

Aug 5, 2021

Much of the processes in this section (ex: audits) spoke as if individuals already had an app created. Perhaps it would be helpful to rephrase the content and consider how processes may be different when you are designing an app from the ground up, rather than updating an existing one.

By Linh N

Feb 12, 2022

very interesting course. What I dislike is you don't really get to learn when you can as they discription. You cannot preview previous course once finish but having to re-enroll (meaning pay again). The page for writing feedback is never works moothly for me to leave a comment.

By Panagiota T

Aug 14, 2022

It is a good intro into the ux world. Unfortunately feedback from other peers is not really good thus making it difficult to work on it all by yourself. Maybe there could be ways to create teams of people that ould work close to each other and get real feedback and ideas