Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,222 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filter by:

1 - 25 of 1,775 Reviews for Marketing Analytics

By Shantanu S M

May 6, 2020

By Stefano A M

Jun 15, 2017

By Manish T

Apr 19, 2016

By saumya s

Jun 30, 2018

By Sophia W

May 8, 2020

By Breanna B

Nov 16, 2015

By Khanh P

Aug 12, 2019

By M S

May 18, 2020

By Aninkan G

May 10, 2020

By Md. S A M A

Apr 19, 2020

By Abdul K

Jul 22, 2019


Apr 18, 2020

By Riti N

Jun 1, 2020

By David S

May 20, 2020

By Varun S T

May 12, 2020

By Pradeep E

Mar 25, 2018

By Mandeep G

Apr 9, 2020

By Ma. A S

Jan 9, 2017

By Maumita P

May 17, 2020

By Roberto E D L P

May 7, 2020

By Varun M

May 15, 2020

By Shubhanju K

May 22, 2020

By Neeraj S

Apr 14, 2020

By Malik T

May 4, 2020

By Jeffrey T Y

May 17, 2020