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Learner Reviews & Feedback for 市场营销概论 (中文版) by University of Pennsylvania

4.8
stars
228 ratings

About the Course

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。...

Top reviews

WT

Dec 28, 2016

Wonderful Course, I love it;

Professional Teachers, I like them;

i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

Best Regards

Sophia

CL

Aug 19, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

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26 - 41 of 41 Reviews for 市场营销概论 (中文版)

By PHILLIP W

Jun 27, 2019

By 黃星樵

Nov 5, 2016

By mapodaren

Jun 11, 2016

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Jun 4, 2019

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Oct 23, 2017

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Jul 1, 2019

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Jul 1, 2019

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Jun 9, 2018

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Jun 6, 2018

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Feb 4, 2020

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Oct 16, 2016

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Apr 17, 2018

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Nov 27, 2016

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Oct 16, 2016

By 王韧豪

May 5, 2019