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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,917 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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4201 - 4225 of 4,605 Reviews for Foundations of Digital Marketing and E-commerce

By Aditya C

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Sep 29, 2022

GThe course gives very good understanding of different aspects of Digital marketing and e-commerce

By ABU A A R

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Sep 23, 2022

VERY GOOD

I was interesting during this course and I learned a lot of things of digital marketing

By Raj R S

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Sep 5, 2022

its a most remarkable jounrney i have ever experienced in my studying carreir

thank you coursera :)

By Muhammad I M

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Oct 1, 2022

overall it was a supper course. teaching adds were owsome . Teaching content was so incredeable

By Payal J

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Oct 6, 2023

An exceptional articulation of the course, skillfully presented with clarity and interactivity.

By Mr. B

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Nov 22, 2022

A good introduction to the subject. Additional reading materials or videos should be provided.

By Destiny P

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Jan 31, 2023

A lot of filler videos for transitions but everything else provided a good base understanding.

By Mycael O

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Feb 12, 2024

Quite interesting and insightful. Its a whole different world with this one. I recommend it.

By Liliana W

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Jun 24, 2023

great, very helpful. wish data analytics was laid out a little more clearly but overall great

By MUHAMMAD F B A W

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Oct 12, 2022

The basics of digital marketing and e-commerce are well-explained in this course.

Thank you.

By Tammy S

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Aug 30, 2023

Love the course but it needs to go into further detail regarding exact ways to do each step.

By AJ B

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Jul 10, 2023

This is the most interesting and relevant course designed by google and offered by coursera.

By Mina N

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Jan 8, 2023

This course provides a good comprehensive understanding of Digital marketing and E-Commerce.

By Francisco H

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Jun 22, 2022

This course is really basic but as the name says, it lays the foundations for whats to come.

By ajay s

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Oct 3, 2022

Good job your course was really interesting ,explaining ,step step topi cover really awsome

By Lamlom T

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Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

By Pooja G

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Jul 20, 2022

The course is really good..case studies and excercises can help in validating the learning

By Saurabh S

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Jun 30, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

By Muhammad A S

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Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

By Deleted A

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Oct 16, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

By ABDELALI H

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Sep 13, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

By Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

By Carolyn M

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Jun 13, 2023

Very informative course that provides a good introduction to the field of marketing.

By NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

By Carmen G

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Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.