Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

6,378 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews


Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.


Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

Filter by:

176 - 200 of 1,668 Reviews for Foundations of Digital Marketing and E-commerce


Aug 27, 2022

By Sameer V

Aug 13, 2022


Oct 18, 2022

By Arus A

Aug 1, 2022

By Syed M A S

Nov 6, 2022

By Aistė D

Jul 15, 2022

By Cristina L

Jun 13, 2022

By Stephanie J B

May 26, 2022

By Justin C

Sep 11, 2022

By Elizabeth O

Jun 15, 2022

By Abdul B

Nov 27, 2022

By Muhammad A

Nov 16, 2022

By Leah S

Oct 25, 2022

By Emnet T

Aug 3, 2022

By Stephanie Y

Jul 16, 2022

By Sahil C

Jul 12, 2022

By Haley W

Nov 27, 2022

By Jeff H P

Oct 27, 2022

By Favour O

Sep 13, 2022

By Sarah B

Sep 11, 2022

By Melissa S

Oct 21, 2022

By Mohd A R F

Aug 5, 2022

By Annisa W

Oct 4, 2022

By Eric K

Sep 8, 2022

By Doyinsola O

Jul 1, 2022