From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads.
About this Course
Skills you will gain
- 5 stars81.76%
- 4 stars14.81%
- 3 stars2.46%
- 2 stars0.37%
- 1 star0.56%
TOP REVIEWS FROM FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE
Such an amazing course for digital marketers. They have explained the five pillars of social media marketing in such a fantastic way.
This course is the key to understanding how social media works in general. I am grateful for coming across such a wonderful course.
All the concepts are well designed. After this course i gained more confidence and can step ahead to fulfil my dreams
Thanks to GOOGLE & COURSERA.
Excellent course! Uncovered important details for businesses to consider when designing social media campaigns for each stage of the marketing funnel.
About the Google Digital Marketing & E-commerce Professional Certificate
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