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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,536 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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376 - 400 of 4,544 Reviews for Foundations of Digital Marketing and E-commerce

By Shakir K

Jan 28, 2024

First, when I start, I don't have an idea about digital marketing and e-commerce. Now Alhamdilillah I learned a lot from this course section. I'm able to define what is digital marketing and e-commerce. Thanks Coursera staff and Community.

By Maria W

Sep 13, 2023

This course was just amazing and i learned a lot, their was new knowledge and learning in every single video and reading part, i am considering myself a very lucky candidate to have this golden chance to learn from this platform.

thank you

By GRACE M K

Feb 6, 2023

I enjoyed the course work and really learned alot. I enjoyed the classes and the Google team was very knowledgeable and relatable. The structure of using videos and visuals made the course fun. Looking forward to the next course. Good job!

By Leo M

Oct 9, 2022

This course provides an excellent foundational overview of all things digital marketing. I've spent years collecting information and it is impressive how this course summarizes neatly and cohesively so much in such a short period of time.

By Rick T

Oct 17, 2022

I found this foundations course to be helpful in providing a broad overview of digital marketing and e-commerce. My interest in this field has increased as I have learned more about the exciting opportunities available in this profession.

By Adel M S

Jun 15, 2022

السلام عليكم ورحوة الله وبركاتة

بصراحة شكرا جدا جوجل وكل العاملين

شكرا جدا كورسيرا وكل العاملين

كورس التسويق الالكتروني والتجارة الالكترونية من اجمل واقوي الكورسات للدخول الي هذا المجال الرائع

تحياتي جوجل مع كل الحب لان هذا هو المعهود منكم

By Jennifer A

Jan 25, 2024

Thank you for a great course and definitely need to complete the other courses related to the package. A wonderfully practical course - both personally and professionally and I've learned so much about e- commerce and digital marketing.

By Areesha R

Oct 18, 2023

This course is great for building a foundation for your digital marketing career. It is well planned, well taught and well organized. It is delivered in a very easy way that one doesn't get confused or find the concepts difficult at all.

By Ahmed E

May 24, 2023

this course is more than perfect, and words can't describe how helpful it was for me or how happy I'm right now finishing this course, or even how excited I'm for the next course in this program. thank you all for this great opportunity.

By alberto l

Mar 20, 2023

The course achieves my expectations for an introductory course to digital marketing. A perfect course to have a feeling about the subjet. Good if you want to have a general view of the subjet or as a first step if you want to go further.

By Sonja B

Jul 20, 2022

Lots of new terms to learn and greart scafolding for preparing for the rest of the course! I have little to no computer expertise and was able to follow this class and learn how to understandf what digital marketing and e-commerce are.

By TOWHIDUL I S

Mar 29, 2024

Believe me, this course may be the best foundational course in Digital Marketing and E-commerce. I learned a lot from this course about core concepts of digital marketing and e-commerce. You can enroll this course. It's worth your time.

By neha p

Jun 14, 2022

Thank you very much for the experience and the possibility to learn new information about marketing. A very informative and interesting course. It was great to participate and i will definitely recommend to my friends and acquaintances.

By Taznim J

Jan 11, 2024

An excellent in-depth beginner friendly course to better understand the realm of digital marketing. The summarized key words and topics at the end of each module really helped me to go through it again and keep track of what I learned.

By Bilal B

Jul 29, 2023

As a beginner in digital marketing, it helped me establish a solid foundation. Initially, memorizing the definitions of terms was challenging, but the daily repetition approach made learning much more effortless. I enjoyed this course.

By Md. A M K

Jul 24, 2023

I recently completed the Foundations of Digital Marketing and E-commerce course, and I must say, it exceeded all my expectations. From start to finish, the course was an enlightening journey into the dynamic world of digital marketing.

By Rukayya y

Dec 2, 2022

Thank you so much Coursera and Google for such a great class. the insight you give is unmatchable...I give my 5 stars course I don't have anything to complain about, cause it's an excellent eyeopener for me. Cant just thank you enough.

By Leandro Z

Aug 1, 2022

Foundations of Digital Marketing and E-commerce is a great first step for those seeking a career in Digital Marketing and E-Commerce. The course was full of relevant information and wasn't too difficult to understand or too convoluted.

By Nguyễn H V

Mar 24, 2023

I had learned much important knowledge about marketing as well as digital marketing. The video's and content's quality is extremely good and I guess all you will feel that you wasted your time on this course. Thank you Google so much.

By Alberto H

Mar 17, 2023

This was a very informative course, it was very well explained and the instructor of the course was straight to the point and easy to understand. I feel very motivated to keep learning about this topic and continue this certification.

By Star D

Sep 19, 2022

I loved everything I learned. The instructor was very clear and concise. Easy for me to retain without much playbacks ( I went back sometimes for a refresher an etc) but overall loved this. Im getting through this course in no time.

By HEMANT K K J S (

Jul 18, 2022

This Course provides a broad understanding about Digital Marketing and E-commerce and helpds to explain the fundamental concepts and its applications at various levels in your journey as a Digital Marketing and E-commerce Specialist.

By Julie G E

Jul 31, 2023

I learned a lot that I had never heard of before. It was at my own pace which I like because I work a full time job and my commute to work is an hour and an hour back home. The course was easy to follow and full of great information.

By Nikita L

Nov 22, 2023

It can be daunting entering a course you have no idea about. But this is really beginner friendly. I have built so much confidence in the knowledge I have acquired from this course alone. Recommend %100, go for it and stick with it!

By Canning S S

Mar 20, 2023

The course is world class and is very indepth with well designed lectures. The weekly quiz and the 80% pass mark sets the bar high for those who really want to learn and gather industry relevant knowledge and credible certification.